Pales ales are not particularly pale. They are gold to copper coloured but the name dates back to the 1600s when most beers were dark. These beers are designed as session beers, being full of flavour but easy drinking. In England, a pale ale is what used to be called ‘Bitter’ and used to be 3.0% to 5.5% ABV, low carbonation, full of malt with a touch of English hops. This style has evolved due to the influence of brewers from America. Most of what is called Pale Ale in our stores is now American style Pale Ale which is a similar colour but a bit stronger c.5.0% ABV with a more intense flavour than English Pale Ales and a heady aroma of citrus, resin or tropical fruit.